We Do This Because We Love It

We believe in the power of video.

We are schooled both in the classroom and on set. From pre through post, we understand the needs and the know how. We use traditional filmmaking techniques and principles to scale to any size production with the same thumb-stopping, impactful outcome that makes us all look good.

Based out of Rochester, NY, Northlight holds these core values:

  • WE BRING ADDED VALUE TO EVERYTHING WE DO.

  • IF OUR NAME IS ON IT, WE GIVE IT OUR BEST.

  • WE MAKE THE JOURNEY AS IMPORTANT AS THE DESTINATION.

  • WE CAN WALK IN EACH OTHER’S SHOES.

  • WE FIND THE WAY TO MAKE IT WORK.

You probably found yourself here from one of these scenarios:

  • Q: You now have the task of somehow deciphering how to take your shiny product and bring it to life even though you don’t have any assets and the song Ray thought would work best is the theme song from “Love Boat.”

    A: Have no fear, we can create options for creative execution that range from simple to more complex, help be your video guides as we discover the good, and create honest expectations.

  • Q: You are ready to tell your story and you want the world to know.

    A: Let us deliver your brand promise through meaningful and understandable storytelling. This is won through authenticity and human connection.

  • Q: You have some rough parameters, the media buy, the air date, and maybe the target budget range, and you need to make this idea a reality.

    A: We are your partner, acting as a sounding board with decades of experience to help shape a video with high impact.

    Most of our filmmakers are also editors, so we often understand how a video may come together before we even make it. Editing in our minds helps us connect from concept to completion, allowing us to know where to push and what to pull.

  • Q: Lots going on for the launch and you need assets.

    A: We are self-reliant creatives who come from the ad world and know how to collaborate to help us get to the core of what we are trying to say, why we are trying to say it, and what value it has for us and our customers.

    We approach every project with a doer mentality, not only providing concepts, but also discussing execution methods to finish on time and on budget.

  • Thanks, we think it is too.

    If you are interested in working for us, please fill out the form on the contact page and we will get in touch quickly.